TINKER HAS A POSSE

The Tinker Has A Posse campaign can be explained as an experiment in Lovejoyology. The first aim of Lovejoyology is to reawaken a sense of wonder about one's environment. The Tinker Has A Posse campaign attempts to simulate curiosity and bring people to question both the campaign and their relationship with their surroundings. Because people are not used to seeing advertisments or propaganda for which the motive is not obvious, frequent and novel encounters with Lovejoy propaganda provoke thought and possible frustration, nevertheless revitalising the veiwer's preception and attention to detail.

Lovejoy is the message